Category Archives: Marketing

How to Listen Over Social Media

The act of listening is defined as “Take notice of and act on what someone says; respond to advice or a request”. Knowing this definition is very important to social media as listening is one of the most important things … Continue reading

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What Could Have Been – If Only We Decided to Monitor

Over the past couple of months we have seen the effect social media can have on various communities, Egypt, Libia and now, England to name a few. We have seen it affect business all over the world. Our reactions to … Continue reading

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Direct Marketing Q & A

Just a couple of quick questions related to traditional direct marketing and what we see happening in todays world, which were posed to me about two weeks ago. Q: Has traditional direct mail grown, decreased or remained static? What are … Continue reading

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The Birthday Syndrome

Happy Birthday! All the best! Seemed about every message on my facebook profile on my birthday, some from people I haven’t actually heard from in 10 years and some from my closest friends. I tried to keep up and thank … Continue reading

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Thinking Mobile Exhibition

The Concept – have an exhibition with thought leaders giving talks and doing workshops with marketers in order to teach/show them the relevance of Mobile Marketing in the world today. This is a very clear and solid concept on which … Continue reading

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Online/Social Media

After a wonderful Social Media “Bootcamp” I realise that Social Media and Online marketing do indeed go hand in hand, one cannot manage without the other, especially in South Africa’s market. Often Social Media is too confined a space for … Continue reading

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TALK TO ME!!!!

How irritated do you get when someone will not answer you, will not listen or gives you the cold shoulder? We all hate a breakdown in communication, especially when we are the ones trying to get the message across. Most … Continue reading

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