The Concept – have an exhibition with thought leaders giving talks and doing workshops with marketers in order to teach/show them the relevance of Mobile Marketing in the world today.
This is a very clear and solid concept on which to build a great exhibition. Thanks must go out to Alexander and Lauretta from MyMOBworld for organising such a great event and having the thought and care for the industry to organise an event where people can come and learn how to do things right.
Over the two days we heard from some very interesting speakers, some of whom I agree with and others who I do not, but they all had belief in what they were doing. The knowledge available to any marketer there was invaluable and I would highly recommend attending next year’s exhibition if you never got the chance this year.
I was fortunate enough to be asked to speak at the exhibition by Alexander on the integration of Mobile Marketing into your current campaigns and strategies, an interesting topic for me and hopefully for those who attended. The core of my message was that mobile provides an easy and adaptable platform for you to achieve your goals with, from data to sales and promotions.
Have a thought on what you are doing as a brand and how can you get to know who you are speaking to better. Are you doing the following:
• Making consumer data the main objective of your data?
• Opening up communication channels between yourself and consumer?
• Interacting with your consumer or target market in an authentic and easy manner?
• Ensuring all communication is relevant to the people you are speaking to?
If you aren’t doing these points and are just throwing money at marketing to “get your name out there” you may as well be pissing into the wind. Always ensure you get something back from your marketing and communications. Take your consumers through a journey and allow them to tell you all sorts of things that they like and how they like them. After all the man who chooses not to listen hears nothing and in this day and age, brands simply cannot afford not to listen.
So after the last week it will be interesting to see who chooses to listen and listening actually implements the plans following as I am sure there will be great success for those who do. Always remember that data is so much more than a name, address and telephone number.
Stumble It! 
nickmarinimarketing 